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Brad Childress and Bobby Ross Named East-West Shrine Game Coaches

Venerable coaches to lead teams in college football all-star game benefitting Shriners Hospitals for Children®

(TAMPA, Fla.) Brad Childress and Bobby Ross have been selected as head coaches of the 87th Annual East-West Shrine Game® benefitting Shriners Hospitals for Children.

“We are proud to have two coaches that represent an unbelievable wealth of knowledge of the game through their collegiate and NFL coaching careers,” said Harold Richardson, executive director of the East-West Shrine Game. “Most importantly, Coach Ross and Coach Childress are excited to be a part of this game because it combines great football with a great cause. The players will remember this week for the rest of their lives.”

Ross and Childress both have impressive records as coaches and are looking forward to the opportunity to compete against one another for a good cause. While the East-West Shrine Game allows some of the best college football players in the country to showcase their talents in front of NFL coaches and scouts, the true purpose of the game is to raise awareness of Shriners Hospitals for Children.

“This is a great opportunity to give back and provide joy to the children at Shriners Hospital for Children,” said Childress. “Helping our next generation both on and off the field is a cause that is very dear to me.”

“Words cannot describe the feeling you get from bringing so much joy into these children’s lives,” said Ross, who also coached the game in 2008 and is proud to support Shriners Hospitals for Children for a second time. “I’m so proud to be back coaching the East-West Shrine Game and helping raise money for a special cause.“

Kick-off is at 4:00 p.m., on January 21, 2012 at Tropicana Field in St. Petersburg, Florida. To learn more about the East-West Shrine Game or to order tickets, please visit www.shrinegame.com.

About Shriners Hospitals for Children®
Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. The 22 hospitals in the United States, Canada and Mexico provide advanced care for children with orthopaedic conditions, burns, spinal cord injuries,and cleft lip and palate.

Shriners Hospitals for Children is a 501(c)(3) nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law. To learn more about Shriners Hospitals for Children, please visit www.shrinershospitalsforchildren.org.

Media Contacts:
Tamara Whittaker
Pinstripe Marketing
(727) 214-1555

Amy Ritzel
Shriners Hospitals for Children®
(813) 281-8643