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East-West Shrine Game welcomes Bob Roller, interim executive director

Bob Roller portrait

TAMPA, Florida (March 19, 2019) – The East-West Shrine Game®, the longest-running college all-star football game in the country, welcomes Bob Roller as interim executive director.

Roller joined the leadership team at Shriners Hospitals for Children® in January of 2019, to serve as director of national sports management. Roller oversees the signature national sporting events for Shriners Hospitals for Children, one of which is the East-West Shrine Game. The others are the Shriners Hospitals for Children Open, which is a PGA TOUR FedExCup event in Las Vegas, and the Shriners Hospitals for Children College Classic, held each March at Minute Maid Park in partnership with the Astros Foundation in Houston.

Roller's experience includes more than 30 years in athletic management and 18 years of national marketing, including serving for three years as the Orange Bowl Committee’s director of communications and seven years as vice president of college sports for Host Communications. Over the last 18 years, he raised $50 million to rebuild the athletic facilities of Samford University and Campbell University. He holds a Master of Science in education administration from Samford University in Birmingham, Alabama, and has a Bachelor of Arts in journalism and mass communications from Virginia Tech University in Blacksburg, Virginia. He is a member of the National Association of Collegiate Directors of Athletics, National Association of Athletic Directors of Development and College Sports Information Directors of America.

Our signature events, including the East-West Shrine Game, are a critically important component of our efforts to raise awareness and support for Shriners Hospitals for Children. We are very excited to have Bob Roller join the team.

About the East-West Shrine Game
The East-West Shrine Game is the longest running college all-star football game in the nation. Since 1925, the game has benefited Shriners Hospitals for Children and its mission to provide advanced care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate.

About Shriners Hospitals for Children
Shriners Hospitals for Children is changing lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. Our health care system provides advanced care for children with orthopaedic conditions, burns, spinal cord injuries, and cleft lip and palate, regardless of the families’ ability to pay. Shriners Hospitals for Children is a 501(c)(3) nonprofit organization and relies on the generosity of donors. All donations are tax deductible to the fullest extent permitted by law. For more information, please visit shrinershospitalsforchildren.org.